Writing. Thinking. More Writing

Writing, Novels, Resources

Novel Promotion Tracking

The intent of this post is to make it easier for me and, possibly, other authors to see what promotions work…and which ones don’t. It has no other value, so don’t get too excited. No excitement is appropriate. Maybe a little ennui.

Arachniss Promotion Tracking

This is a work in progress.  Amazon and FB ads are not shown.

Site Date Cost Sales KENP
Pre-Order Setup ASAP Preorders 1 Kindle NA
Launch (Soft / Late) Mar-02-22
NA NA NA
BookRaid #1 (SF)
Discount to $0.99
Mar-04-22 $4.60
23 Clicks
4 Kindle NA
ReadingCafe
Review + Guest Post
Mar-05-22 NA NA NA
Robin Reads #1 (Hor)*
Discount to $0.99
Mar-24-22 $40 30+ Kindle
1+ Print
Some/
Neg?
Eliot Peper
Newsletter
NA
(Not sent)
NA NA NA
Bookish Beyond
Review (5*)
Jun-03-22 NA NA NA
Book Sends #1  (5R)
Discount to $0.99
Jun-13-22*
Broken Img
$20 Shared
30 kindle
Some
ENT #1
Discount to $0.99
Jun-13-22* $40 Shared
30 kindle
Some
Book Sends #2 (5R)
Discount to $0.99
Nov-22-22 Free
(Makeup)
11 kindle None
Book Cave #1 (10R)
Discount to TBD
TBD TBD TBD TBD
Benjamin Wretlind
Review Pending
TBD TBD TBD TBD

Some random notes:

Robin Reads promotion #1 was more successful than expected. I usually get less than the median (guestimated) downloads for paid promotions on a given site, but in the case of Arachniss in the horror genre, I got 30+ downloads and purchases (which is more than the 22/23 median). Also noticed cross-sales for the first time on any promotion. Only odd thing was how KU reads plummeted on the same day.

Robin Reads Paid Downloads

ENT and Book Sends Promo on June 13, 2022 was hit by two bad reviews a few days before, which dropped ratings from 5* to 3.8*, which totally sucked. Someone really took a dislike to the book, which is fine, but other good reviews pending. Just makes comparing results on ENT in particular difficult. Probably cost 25-50% of sales. First one-star rating ever. Hurray?

Beasts Promotion Tracking

This is a work in progress.  Amazon and FB ads are not shown.

Site Date Cost Sales KENP
Launch Nov-11-21 Preorders
Orders
18 kindle
2 paperback
NA
BookRaid #1
Discount to $0.99
Nov-17-21 $10.40
52 Clicks
17 kindle 1,000?
Book Sends #1
Discount to $0.99
Nov-26-21 $40
NR
14 kindle
2 paperback
1,000+
Eliot Peper
Newsletter (Kinda)
Nov-28-21 NA NA NA
ReadingCafe
Review + Guest Post
Dec-05-21 NA NA NA
ENT #1
Discount to $0.99
Dec-22-21 TBD 38 kindle
0 paperback
2,000+
Book Cave
Discount to $0.99
Dec 30-21 TBD 24 kindle
0 paperback
1,000+
Fussy Librarian
Discount to $0.99
Jan 03-21 TBD 3 kindle
0 paperback
?
Big Al’s Books
BAD Review 🙁
Jan-31-22 NA NA NA
BookRaid #2
Discount to $0.99
Feb-12-22 $8.80
44
13-14 kindle
0 paperback
NA
Bookish Beyond
Review (5*)
Mar-3-22 NA NA NA
Heather Barksdale
Review (5*)
May-30-22 NA NA NA

See Beasts of Sonara Milestones for more details.

RLRR Promotion Tracking

Amazon and FB ads are not shown. Silly early-stage promos (e.g., silly TikTok one, etc.) are not shown b/c they had no real value.

 

Site Date Cost Sales KENP
Launch Aug-9-21 NA Friends &
Family
NA
BookRaid #1
Discount to $0.99
Aug-23-21 $60.00
532 Clicks
10 kindle ???
Bargain Booksy
Discount to $0.99
Aug-25-21 $40.00
NR
2 kindle? ???
James Mayfield
Discount to FREE
Aug-31-21 110 kindle ???
ReadingCafe
Review
Sep-1-21 NA  2 kindle
2 paperback
???
Book Doggy
Discount to FREE
Sep-8-21 $18.00
NR
 404 kindle ???
Eliot Peper
Newsletter
Sep-26-21 NA 7 kindle
2 paperbacks
???
Book Sends
Discount to $0.99
Sep-28-21 $40.00 23 kindle ???
BookRaid #2
Discount to $0.99
Oct-2o-21
???
$7.40
37 Clicks
4 kindle 500+
Fussy Libriarian #1
Discount to $0.99
Nov-04-21 $40
NR
3 kindle NA
Ereader NT #1
Discount to $0.99
Dec-05-21 $40
NR
40+ kindle 600+
Bookish Beyond
Review
Dec-29-21 NA TBD NA
Book Cave #1
Discount to $0.99
Jan-30-22 $29
NR
8-9 kindle NA
BookRaid #3
Discount to $0.99
Feb-03-22 $8.40
43 Clicks
6-8 kindle
Some?
BookRaid #4
Discount to $0.99
May-10-22
NEW CVR
$X.XX
27 Clicks
2 kindle
Some?
Robin Reads #1
Discount to $0.99
Jun-13-22
NEW CVR
$60.00 17 kindle
Some?

See Run Lab Rat Run Milestones for legacy details. New cover doesn’t seem to hurt sales, but doesn’t make dig difference either except on minor KU page reads.

Peace.

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